Someone asked me: What is the scope of digital marketing in India? Can I get a job after digital marketing?
Off course yes. Digital marketing is now at a serious demand in India and the job marketing for digital marketing in bursting out.
There is a demand of the people with digital marketing skills and nearly all the companies all putting efforts and focus on digital marketing than before.
There are many benefits of a job after digital marketing like high pay and more career opportunities in the coming years. But first, you have to know that, what is digital marketing and what digital marketing skills are there in demand. At the end of this article, all your doubt will be cleared regarding the Scope of digital marketing in India
What is digital marketing?
Promoting your business and selling your products online is digital marketing. Traditional marketing and online marketing are not that different, both needs to sell the products and looking for ways to get engaged to the customers for brand awareness.
Digital marketing is now a flexible and versatile method to promote business.
Scope of Digital Marketing in India
In recent times, there are a lot of digital marketing career opportunities that you can choose. There are millions of jobs opportunities in digital marketing every year all over the world.
But for the online marketing jobs, companies require the certified candidates for the hiring process. And also for a high paying job, you need certificates.
After the Indian campaign of digital India, digital marketing job sector increased and have a high demand for certified digital marketers. So, for the graduates who are looking for a job it’s an alarming opportunity in India.
There are huge advantages in career after digital marketing course. So grab the opportunity as soon as you can.
Digital Marketing Career According to the designation
There is a huge career opportunity after completing the Digital marketing course in Hisar. Here we provided the list of positions
Digital marketing jobs
There are many career opportunities after doing digital marketing course.
Search engine executive/marketer
When we talk about search engine marketing, it is a very important face of digital marketing. The job is to do marketing via search engines. We all know that Google is the most used search engine so the marketing here is done through Google AdWords.
In small companies, the digital marketing manager handles the work of search engine marketer or else the work of marketing executive id to report the manager.
The salary of a SA marketer is 5 to 10 LPA according to the experience and certifications.
The SE marketer handles the leads and clicks under a given budget in activities like bid optimization and management, ad copy-writing, ad campaigns, and keyword research. So, the works of SE marketer is generating leads according to the goals of the company or business.
If you want to be a SE marketer, you should have skills like good communication, basic analysis, and business mindset.
Search engine optimizer
For the better ranking of the company or business on the SERPs and for creating organic traffic for the business, it is very important for a company to involve a job of SEO, Search engine optimizer. Search engine optimizer; optimize the website for the unpaid results from the search engine.
The salary of a search engine optimizer is around 3 to 10 LPA according to the experience.
If you are a search engine optimizer, your responsibilities are keyword research, optimization according to user experience by using webmaster tools, page indexing and managing the duplicate content.
Good communication skills, good copy-writing skills, and HTML skills.
Social media manager
If you love surfing on social media, then this job would be the best suitable job for you. The content on the website spread through social media and you also run campaigns on social media.
The average salary of a social media manager is 3 to 6 LPA according to the experience.
The works of a social media manager are to help the company to communicate with the customers from the various social media channels. You need to be an expert for running paid campaigns on social media.
The work of the manager is to create brand awareness online and build a community for the brand.
You must be an influencer and have a piece of good knowledge with all the social media platforms.
Content marketing manager
The work if a content marketing manager is to be responsible for content writing. It involves the identification, management of creative content and its development.
The salary of a content marketing manager is nearly 10 to 15 LPA but for this, the required experience should be 5 years in content writing and marketing.
A content marketing manager needs to manage the blog, PR, video marketing, email communications, copywriting etc.
A content marketing manager should have n excellent communication skills, good copywriting and he should be able to understand his customers.
For the online marketing of a company, a copywriter helps in creating content.
The salary of a copywriter is between 3.5 to 10 LPA according to his experience and skills.
When you do a job of a copywriter, your works is to help the search engine marketer in writing better ad copies and to help the content team for better content and also helps the social media marketer to post more interesting blogs.
A copywriter should have great writing skills so that he can convert the readers into customers and connect them to your company.
You should have great writing and storytelling skills.
Email marketing manager
When we talk about emails, they also play an important role in brand awareness and building a company’s identity. You have to manage the company’s email campaign. As an email marketing manager, you need to know your audience and build email content.
The salary of an email marketer is nearly 4 to 8 LPA according to the experience and certifications.
The job of an email marketing manager is to create creative emails by which customers get engaged and also you have to conduct A/B testing to find what works and whatnot.
To be an email marketing manager, you need excellent communication skills, to take out the customer experience, good storytelling and have a good A/B testing skill.
Digital marketing manager
To be a digital marketing manager you have to be a master in all the sectors of trades that comes under digital marketing. A digital marketing manager should have all the skills, intelligence, experience and ability to make decisions in the different sectors of digital marketing.
All the managers of different sectors of digital marketing have to report to the digital marketing manager. If you want to become a digital marketing manager, it requires about 5 years of experience.
The salary of a digital marketing manager is nearly 15 to 20 LPA but it can go up depending upon the expertise, skills, and reputation of the industry.
You have to be expert in all the sectors of digital marketing. So, you should have a good idea of all the work underdone under you.
Benefits of Learning Digital Marketing
You can open your own business
According to your budget and audience, you can open up a business using digital marketing skills. When we talk about opening a business a decade earlier, it was a very difficult task to sell your products.
The ways which guarantee the success were out of reach and budget.
now digital modes of marketing made this easier and cheaper. If you want to promote your business online then you can do it very easily and get a wider range of audience or customers.
Priority to customer support
You need to work hard to establish a business and its reputation so that your business could survive. When we analyze the last decade, costumers used to prefer the companies which do not have any scandals associated with them.
But, when you open up your business online, you have multiple ways to open and from your services, you can get customers reviews and they will help you to gain a good reputation.
If your costumers have any problem then make them relate to you by many sources like email marketing, social media or it can be alive chat.
Get connected to the customer via mobile
After the google update for mobile phones, nearly all the websites made themselves according to the mobile view so that for the mobile users it gets easier. We need to connect customers through mobile because almost all the customers access the internet through their mobile phones.
Increase the trust of your brand
If your business or brand has multiple platforms for the customer to rate your services according to their experience, then it will be brand awareness. If there are positive reviews and good ratings by customers than it creates a new customer converted to you.
You need to have a social media page for the brand for issue resolutions and reviews. This thing will give you leads and then again you get a chance to build up a strong image for brand awareness.
There are also many other things, the world of digital marketing is vast and never-ending so explore it by learning digital marketing. Hope the article helps you. I hope you understand how would be the Scope of Digital Marketing in India in 2020.
If you are looking for the Best Digital Marketing Institute in Hisar Haryana, I recommend you to go for a demo in HSDM and feel the difference.